EVALUATION OF SUCCESS AND SYNTHESIS OF OPERATIONAL MODEL FOR THE DRUG PREVENTION AND SOLUTION CAMPAIGN PROJECT: MODEL DISTRICTS OF TO BE NUMBER ONE IN KHON KAEN PROVINCE

การประเมินความสำเร็จและการสังเคราะห์รูปแบบการดำเนินงานโครงการรณรงค์ป้องกันและแก้ไขปัญหายาเสพติด อำเภอ TO BE NUMBER ONE ต้นแบบ จังหวัดขอนแก่น

Abstract

Drug abuse remains a major public health and social problem in Thailand. According to the Office of the Narcotics Control Board, more than 213,024 individuals received drug treatment services in 2024, with most substance users being adolescents and working-age adults. This issue continues to adversely affect the country's healthcare system, economy, and society. The TO BE NUMBER ONE Project is a national initiative aimed at preventing and addressing drug abuse through youth development and the establishment of collaborative networks at the community level. This study aimed to evaluate the success of the Drug Prevention and Solution Campaign Project and to synthesize its operational model in TO BE NUMBER ONE model districts in Khon Kaen Province. An evaluation research design based on the Context, Input, Process, and Product (CIPP) Model was employed. A total of 92 participants who were actively involved in project implementation were purposively selected. Data were collected using a structured five-point Likert scale questionnaire and analyzed using descriptive statistics and multiple linear regression analysis.

               The findings revealed that the overall implementation factors based on the CIPP Model were at the highest level (Mean = 4.58, SD = 0.56). Among the four dimensions, the context dimension demonstrated the highest mean score (Mean = 4.65), followed by process (Mean = 4.64), product (Mean = 4.63), and input (Mean = 4.38). Multiple linear regression analysis indicated that the process factor (B = 0.563, p < 0.001) and the context factor (B = 0.434, p < 0.001) significantly influenced project success, whereas the input factor showed no statistically significant association (B = -0.059, p =0.447) . The regression model explained 83.5% of the variance in project success.

               The findings indicate that the success of TO BE NUMBER ONE model districts in Khon Kaen Province results from the integration of supportive contextual factors, effective policies, adequate resources, and systematic implementation processes. In particular, collaborative network participation and continuous youth development were identified as the key mechanisms contributing to project success. Therefore, relevant organizations should strengthen participatory management processes and systematic project administration to enhance the effectiveness and sustainability of TO BE NUMBER ONE implementation.