Satisfaction of the service recipients to Thai massage services of the Thai Traditional Medicine Demonstration Center Chanthaburi Provincial Public Health Office

Abstract

This descriptive research aimed to study serviced recipients satisfaction with the Thai massage services at the Applied Thai Traditional Medicine Demonstration Center under the Chanthaburi Provincial Public Health Office. The sample comprised 274 serviced recipients collected between July - August 2024 using systematic random sampling. Data were collected via online questionnaires and analyzed using statistical software. Descriptive statistics, including percentages, means, and standard deviations (S.D.), were employed for data analysis. The results demonstrated that overall satisfaction across all five dimensions was at the highest level (  = 4.71, S.D. = .329). When considering each specific aspects, the service coordination was the first priority for serviced recipients and received the highest satisfaction score (  = 4.81, S.D. = .339). The remaining aspects were also rated at the highest level, ranked in descending order as follows: interpersonal skills (  = 4.78, S.D. = .380), service convenience (  = 4.71,
S.D. = .428), service quality (  = 4.65, S.D. = .393), and information provision (  = 4.58, S.D. = .474). Practical recommendations include: 1) Collaboration with experts should be established to enhance knowledge and technical skills regarding life balance and health promotion, thereby creating a distinct identity (branding) for healthcare services; and 2) Online PR and communication channels should be expanded to leverage development opportunities toward excellence, ultimately upgrading Thai massage services to high-standard “Thai Wellness Massage”.