THE MOTIVATION FACTORS OF PERFORMANCE OF OFFICIALS IN BANG NA DISTRICT BANGKOK METROPOLITAN ADMINISTRATION

Abstract

               The objectives of this research were to study the level of motivational factors, as well as the problems and obstacles affecting the performance of officials in Bang Na District, Bangkok Metropolitan Administration. This study employed a quantitative research method. The sample consisted of 118 officials from Bang Na District. Data were collected using a questionnaire and analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. The research findings indicated that the overall level of motivational factors among the officials was high. When examined by category: (1) Motivator factors — the highest average was found in "success in work," followed by "being respected," "career advancement," and "the nature of the work"; (2) Hygiene factors — the highest average was in "policies and administration," followed by "interpersonal relationships," "salary and benefits," and "work environment." Regarding problems and obstacles, the study found that officials often receive less respect from the public, especially those in patrol or law enforcement roles. Additionally, a high volume of complaints through the "Traffy Fondue" system caused system backlogs. There was insufficient manpower to handle the increasing workload, limited career advancement opportunities, and a lack of creative thinking among some personnel. Training and development were also found to be inadequate. Recommendations include ensuring fair task assignments, selecting the right people for the right roles, managing equitable compensation and benefits, delegating authority to reduce delays, supporting diverse job responsibilities, and enhancing comprehensive training and development. Furthermore, creating a supportive and conducive work environment was emphasized.