THE QUALITY OF PUBLIC SERVICE DELIVERY OF KHLONG KHUT SUBDISTRICT MUNICIPALITY, MUEANG SATUN DISTRICT, SATUN PROVINCE

Abstract

         The objectives of this research were: 1) the quality of public services provided by Khlong Khut Subdistrict Municipality and 2) the problems and obstacles to the quality of public services provided by Khlong Khut Subdistrict Municipality, Mueang Satun District, Satun Province. The sample group for this research consisted of 280 citizens who used the services of Khlong Khut Subdistrict Municipality, Mueang Satun District, Satun Province. This was a quantitative research using questionnaires to collect data. The statistical methods used for data analysis included frequency, percentage, mean, and standard deviation.

          The research findings revealed that

1. The personal factors of citizens using the services of Khlong Khut Subdistrict Municipality, Mueang Satun District, Satun Province, showed that the majority were female, aged 40-49 years, held a bachelor's degree, were engaged in commerce, and had an average monthly income of 10,001-20,000 baht.
2. The overall quality of public services provided by Khlong Khut Subdistrict Municipality, Mueang Satun District, Satun Province, was at a high level (x̅ = 3.86, S.D. = .394). When considered in each aspect, all aspects were found to be at a high level. The average values are ranked from highest to lowest as follows:

             2.1 In terms of building confidence among service recipients, the service quality is at the highest level (x  = 4.25, S.D. = .392).

             2.2 In terms of the tangibility of service delivery, the service quality is at a high level (x  = 3.93, S.D. = .579).

             2.3 In terms of reliability and trustworthiness in service delivery, the service quality is at a high level (x  = 3.88, S.D. = .630).

             2.4 In terms of responsiveness to service recipients, the service quality is at a moderate level (x  = 3.38, S.D. = .463).

1. Problems and obstacles to the quality of public service delivery by the Khlong Khut Subdistrict Municipality, Mueang Satun District, Satun Province include insufficient parking, restrooms, and waiting areas; slow communication between service recipients and providers; unresolved complaints; unclear communication and lack of enthusiasm among staff in providing service.