Evaluating Of Management For Health Product Advertising Problem On Online Media By Reporting System Through The Online Platform System : Case Study In Ratchaburi Provinc

Abstract

This research aimed to evaluate the management of illegal health product advertising problems on online media by reporting through the online platform system of Ratchaburi Province using the CIPP model including context, input, process, and output. This is a Convergent Parallel Mixed Methods Research by collecting quantitative and qualitative data using a questionnaire from a sample group of 56 relevant officials. The data from the implementation were analyzed using descriptive statistics and open-ended data analysis. The evaluation of context, the sample group had opinion at a high level. The evaluation of input, the sample group had opinion at a medium level.  The evaluation of process, the sample group had opinion at a medium level. The evaluation of output, the sample group had opinion at a low level. The effectiveness of health product advertisements in the 1^st time PDCA process compared to the performance results before using the PDCA process was found no difference. The effectiveness of reporting operations via the online platform system of health product advertisements in the 2^nd time PDCA process compared to the performance results of the 1^st time PDCA process was found to be statistically significantly different (p-value<0.001).The evaluation results show that the advertising of illegal health products on online media by reporting through the online platform system of Ratchaburi Province is consistent with the context. However, there should be development in terms of input factors and processes in order to and there should be continuous development and improvement of the process until good results are achieved to increase efficiency in consumer protection.